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Field notes on getting recommended by AI.

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NewestAI Search

Do LinkedIn articles help your store show up in AI answers? What the data says

Three 2026 studies looked at whether AI assistants cite LinkedIn articles. Which ones do, why it's falling, and what it means for your store's own website.

How to tell if an AEO agency is just doing SEO
Seven questions to ask an AEO agency before you hire them, what a good answer sounds like for a Shopify store, and the red flags that mean it is just SEO.
AI Search
Why AI visibility scores jump around, and what to measure instead
AI answers change almost every time you ask, so a single score or ranking tells you little. What the studies show, and what a store should measure instead.
AI Search
Is Cloudflare blocking ChatGPT from your Shopify store? How to check
If your store runs through your own Cloudflare account, its settings can turn away the programs AI assistants use to read your product pages. How to check, step by step.
AI Search
AEO vs SEO for Shopify stores: what carries over, and what's new
Which parts of your Shopify SEO still count for AI answers, which matter less, and what AEO adds, with each common SEO task sorted into keep, change or new.
AI Search
Some of your products never reach AI shoppers. The rest can be quoted the wrong price.
Shopify Catalog decides which products ChatGPT, Copilot and Google AI Mode can show. What gets left out, and what AI gets wrong about the rest.
Product Data
Why ChatGPT recommends your competitors, and not you
Five reasons ChatGPT names other stores when shoppers ask about your category, and a quick check for each one, so you know what to fix first.
AI Search
What do people actually buy with AI? Here's what the data says
Beauty is the fastest-growing category for shoppers sent by AI, and most AI orders on Shopify are niche products. What six sources show, and what it means for your store.
AI Search
AI got basic facts wrong for 64% of retailers. What is it telling shoppers about your store?
A study of 72,000 AI answers found false facts about 64% of UK retailers. What it checked, what it didn't, and how to see what AI tells shoppers about your store.
AI Search
Two kinds of structured data, and why the studies seem to disagree
Ahrefs found that adding schema markup didn't get pages cited more by AI. Shopify says shoppers using its Catalog are twice as likely to buy as with copied page data. Both are right.
Product Data
Adding schema didn't move AI citations. What the Ahrefs study does and doesn't say
Ahrefs tracked 1,885 pages that added schema markup, and AI barely cited them more. What the study measured, what it left out, and what it means for a store.
Schema Markup
Shoppers don't type keywords into AI. They describe what they need.
Questions asked to AI assistants run far longer than searches. The extra words are the details that decide a purchase, and your product listings have to answer them.
Product Data
How search works now: crawl, index, rank, and an AI layer on top
Search still works in three steps: visiting pages, saving them and ranking them. AI adds a fourth step that writes the answer. What the numbers say about each one.
AI Search
AI shopping agents skip your homepage. If your catalog is thin, they skip you too.
AI shopping agents pick products from your store's product information, then send the buyer to your store to pay. That information works at both ends.
Product Data
Why “best X” answers cite lists, and what that leaves for your product pages
Broad “best X” questions are mostly answered from third-party lists. What that means for a store, and the parts its own product pages still decide.
AI Search
AI shoppers convert 54% better. A weak product page throws that away.
Shoppers sent by AI assistants are now more likely to buy than almost any other visitor. Most of them land on a product page, and that page decides the sale.
AI Search
AEO vs GEO: two names for the same job
Where both acronyms came from, what genuinely differs, and which parts of SEO still carry over to answers written by AI.
AI Search
Two products look the same. AI keeps naming the other one. Here's why.
Being findable gets your product considered. Being easy to recommend gets it named. What decides it when two listings look the same.
AI Search
Meeting Google's and OpenAI's product requirements still won't get you recommended
The fields Google and OpenAI document as required, the ones they recommend, and why meeting the requirements still isn't enough to be recommended.
Product Data
Why product pages fail AI assistants (and how to tell)
The three gaps in product information that keep otherwise strong listings out of AI recommendations, and three questions that reveal them.
Product Data
Structured data for Shopify product pages
The hidden product code every product page needs for Google and Bing, and why the same facts also belong in the visible text.
Schema Markup

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