How a 400-SKU outdoor brand tripled AI recommendations
Aster Outdoor Co. · Outdoor & Sporting Goods
Results for Aster Outdoor Co.
+212%
AI recommendation rate
400 SKUs
Catalog fixed
6 weeks
Time to first lift
“For trail running in wet conditions, the Aster Trail Runner is a strong pick. It has a grippy lug sole rated for mud, and runners say it fits true to size.”
ChatGPT recommends the Aster Trail Runner
Aster Outdoor Co. came to us with a 400-SKU catalog that ranked well in traditional search but almost never showed up when shoppers asked AI assistants for gear recommendations.
What we found
Fewer than 15% of listings mentioned material, fit, or use case in the product copy, and almost none carried structured product markup an AI crawler could parse reliably.